How to get more Google reviews
Reviews are the strongest local trust signal, and Who's In My City ranks businesses by them. Here is how to earn more genuine reviews without breaking Google's rules.
Ask at the right moment
Ask right after a good experience: when a job is finished, a project is delivered, or a customer thanks you. A short, personal request converts far better than a generic email weeks later.
Make it one tap
In your Google Business Profile, copy your "Get more reviews" link and turn it into a QR code for the counter, invoices, receipts and follow-up texts. Fewer steps means more reviews.
Reply to every review
Thank people for good reviews and respond calmly and specifically to critical ones. Replies show future customers you care and often lead unhappy customers to update their review.
What not to do
- Don't buy reviews or offer rewards for them.
- Don't "gate" reviews by only asking happy customers to post publicly. Google prohibits it.
- Don't review your own business or ask friends who weren't customers.
Fake or incentivized reviews can get your profile suspended and reviews removed.
Keep your profile complete
A full profile (correct hours, photos, services, a short description) helps customers choose you and makes it easier to earn reviews. See how to set up your Google Business Profile.
Frequently asked questions
How many Google reviews do I need to be listed?
At least 10 reviews with a rating of 4.2 or higher.
Can I ask customers for Google reviews?
Yes. Asking is allowed. Paying for reviews or only asking happy customers is not.
How long does it take to get a better rating?
It depends on your volume of customers. Businesses that ask every customer consistently often see their average improve within a few months.
Ready to get found?
It takes about two minutes and it is free.
Get listed